Halloween Development


Target is one of those stores where you really don't need a reason to go. Browsing the aisles can be just as entertaining as going there to shop. If that's you, then you're like us! And for Target lovers, the month of Halloween is one of the most fun times to just look around.

Halloween requires an insane amount of cross-functional collaboration, as well as a fancy for fright. Developing a program of this size starts with trend analysis, guest data and brainstorming sessions before you even get into design.

From there it's "full scream ahead" into the development of categories, such as paper party, lighting and animation, disposable decor and pumpkin decorating, not to mention the excitement of partnering with the teams that develop soft home and table top.


Work and photography shown here ©Target Brands, Inc.